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Organic Social Media: How to Build Flourishing Online Communities

By Jenny Li Fowler

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Jenny Li Fowler describes in her book Organic Social Media the critical actions that social media managers must perform in order to support an organization's overarching growth goals. To assist readers in identifying the best platforms to invest in, how to expedite the approval process, and other crucial strategic actions to develop an organic following on social media, Fowler lays down the key questions.

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Jenny Li Fowler describes in her book Organic Social Media the critical actions that social media managers must perform in order to support an organization's overarching growth goals. To assist readers in identifying the best platforms to invest in, how to expedite the approval process, and other crucial strategic actions to develop an organic following on social media, Fowler lays down the key questions.