Herding Cats and Coders: Software Development for Non-Techies
By Greg Ross-Munro, Canter Marc
27 Ratings
CEOs, marketing directors, project managers, and business owners are typically in charge of software initiatives. Poor products, overspending, and failed projects are the results of not communicating with your development staff. Putting you on the same page as the techies is possible with Herding Cats and Coders. Whether collaborating with an agency, a development team, or an outside developer, this book is ideal for non-technical managers. And to keep this book from becoming a dry, technical dissertation that will bore you to tears, I've kept the tone light-even irreverent at times.
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CEOs, marketing directors, project managers, and business owners are typically in charge of software initiatives. Poor products, overspending, and failed projects are the results of not communicating with your development staff. Putting you on the same page as the techies is possible with Herding Cats and Coders. Whether collaborating with an agency, a development team, or an outside developer, this book is ideal for non-technical managers. And to keep this book from becoming a dry, technical dissertation that will bore you to tears, I've kept the tone light-even irreverent at times.